Fall Conference

16th Annual Catawba Valley Accounting and Management Conference

Thursday, November 9, 2017

8:00 am - 5:00 pm


***WEBINAR OPTION (Group Internet Based) available for all of our sessions!!!


Hickory Metro Convention Center

1960 13th Avenue Drive SE

Hickory, NC 28602


Host Hotel:  Hilton Garden Inn Hickory

1320 17th Street Drive Southeast

Hickory, NC 28602



Group rate available




Registration Information

Conference Registration Information:


Registration check-in begins at 8:00 a.m. and the first seminar begins at 8:30 a.m.  The last session will end just before 5:00 p.m.    Course fees are payable in advance.


All reservations must be received by Tuesday, November 7, 2017 by registering:

  • ONLINE : under the events tab

  • VIA PHONE:   by contacting Sheronda Fox at (828) 328-2201, ext. 3223,

  • VIA EMAIL:    by emailing Sheronda Fox at sffox@hsmsolutions.com.

  • VIA MAIL:      IMA Catawba Valley

                                      P.O. Box 2132

                                      Hickory, NC 28603


    Registration fees include continental breakfast, refreshment breaks, lunch, and course materials. 

    **Registration will be available at the door provided space is available and lunch may not be included.

Conference Location Directions

Conference Location Directions: 


From I-40, traveling East toward Hickory, exit 125 toward Hickory/Lenoir-Rhyne University.  Keep right at the fork and merge onto Lenoir-Rhyne Blvd SE; take the 2nd left onto 13th Ave Drive SE (at the stoplight).  The Hickory Metro Center is 0.5 miles on the right.


From I-40, traveling West toward Hickory, exit 125 toward Hickory/Lenoir-Rhyne University.  Turn left onto Lenoir-Rhyne Blvd SE; take the 2nd left onto 13th Ave Drive SE (at the stoplight).  The Hickory Metro Center is 0.5 miles on the right.


Prerequisites: None

Advance Preparation:  Case Study – “The Ethical CEO”

Program Level: Basic

Delivery Method: Group-live­­­­­­­­­­­­­­­­­­­­­­­­­­­­



***Registration/Coffee/Continental Breakfast***

8:00 am -8:30 am


Morning Session 8:30 am-10:10 am

(CPE Credit: 2 Hours in Business Management and Organization)


Joe Lakatos presents:


“Bringing Strategy to Life with the Balanced Scorecard”


The use of the balanced scorecard system to monitor and assess managerial and organizational performance is increasing worldwide.  When a balanced scorecard system is effectively utilized, it becomes a system for operationalizing the organization’s strategy.   We will focus on how to develop a balanced scorecard and how it is used by management to translate strategy into action and establish accountability for performance throughout the organization.  We will walk through the implementation and evolution of the balanced scorecard at a small company, and see the positive results experienced by the company and its stakeholders as a result of that implementation.   


  • Selection of key performance measures having strong correlations with corporate goals and objectives.

  • Preparation of a balanced scorecard. 

  • The role of the balanced scorecard in achieving a successful and sustainable operational strategy.

  • The characteristics of a successful balanced scorecard implementation.


Morning Session 10:25 am-12:05pm

(CPE Credit: 2 Hours in Behavioral Ethics)


Joe Lakatos Presents:


“Infiltrating Ethical Principles to Ensure an Open, Positive Culture and Integrity in the Accounting Profession”


In September 2017, the IMA issued a revised Statement of Ethical Professional Practice in response to the ever-changing global business environment.  The principles promulgated in the IMA’s Statement mirror those in the AICPA’s Code of Professional Conduct and Standards for Tax Services.  These sets of ethical standards require accountants to contribute to a positive ethical culture in their profession and in the organizations they serve and to place the integrity of the profession above personal interests.  These requirements recognize the need for IMA and AICPA members to take an active role in fostering the values of a strong, open, and positive ethical culture in their profession and organization.  During this seminar, we will explore various ethical principles, and dig deep into the foundation of ethics and the development of those principles.  In so doing, we will consider pertinent ethical theories that can assist members in the development of ethical cultures that result in stronger performance and sustainable growth.  After exploring these theories, attendees will have an opportunity to apply them to a case study, the center of which is a company faced with a dilemma caused by the financial difficulties of one of its major customers, with whom it has a longstanding relationship.  This seminar will challenge you to examine your moral and ethical foundation, while encouraging you to apply ethical theories to the assessment of strategic alternatives, thereby leading you to better business decisions that take into account all corporate stakeholders while reinforcing the need for a positive ethical culture within the profession and organizations.


  • Examine the development of ethical codes of conduct issued by the AICPA and IMA.

  • Explore the theories that form the foundation of ethical principles.

  • Challenge you to examine your moral and ethical foundation. 

  • Appreciate the value of ethical considerations in the business decision-making process.


***Lunch 12:05 pm – 1:00 pm***


Afternoon Session 1:00 pm – 2:40 pm

(CPE Credit: 2 Hours in Personal Development)


Martin Brossman Presents:


 “Instant Humor, Just Add Life!”


Martin Brossman explains the cost of the absence of humor in effectiveness, morale, and leadership. Learn how humor will improve your mental and physical well-being. Participants will leave with tools to use humor to greatly improve their effectiveness and quality of life.


  • Discuss types of humor.

  • Offer techniques for seeking humor in everyday life.

  • Discover what makes you laugh.

  • Provide guidance on the constructive use of humor.



Afternoon Session 3:00 pm – 4:40 pm

(CPE Credit: 2 Hours in Business Law)


Jeffrey D. Penley, J.D. Presents:


“Hot Coffee—Is Justice Being Served?”


All of us have heard of the concept of the runaway jury—twelve angry men and women with preconceived notions of justice who are more than willing to “open the purse strings” of the defendant (especially when the defendant is a large corporation) and award a plaintiff a multi-million-dollar verdict for a “frivolous” lawsuit. But does that really describe the ordinary jury? Are there really that many baseless lawsuits in our judicial system, and if so, do they typically proceed to a jury trial? Our Founding Fathers established the constitutional right to a jury trial in both civil and criminal cases. In satisfaction of their civic responsibility of jury service, are members of a trial jury qualified, capable and dedicated to listen to the evidence presented by the plaintiff and the defendant in an objective, rational way in order to determine the actual facts of the case and correctly apply the law to the facts in order to achieve ultimate justice for the litigants?


This session will use the famous (infamous?) McDonald’s “hot coffee” case in order to determine whether our justice system (more particularly, our trial-by-jury system) works appropriately, or whether there is a need for “tort reform” in the United States that would cap the maximum amount of damages a jury could award a plaintiff in a civil case. In this interactive seminar, the presenter and attendees will:


  • Define critical thinking.

  • Survey preconceived notions about the McDonald’s “hot coffee” case.

  • Define what a “tort” is.

  • Discuss the legal definition of negligence.

  • Address common defenses to negligence liability, including contributory negligence, comparative negligence, and assumption of the risk.

  • Watch a video segment that describes the actual facts of the McDonald’s “hot coffee” case.

  • Address the most common proposal for tort reform.

  • Discuss the procedural safeguards against “frivolous” lawsuits in the judicial system (particularly, the North Carolina court system).

  • Formulate conclusions regarding whether tort reform in the United States justice system is necessary and/or appropriate.



Guest Speaker Biographies


Joseph P. Lakatos


Joseph P. Lakatos, LL.M, JD, MBA, CFE, CPA, is the Elingburg Distinguished Professor of Business Innovation at Western Carolina University.  He has more than 26 years of experience as an attorney, accountant, fraud examiner, risk manager, business consultant and/or professor.  Joe teaches courses in International Business Law, Commercial Law, Corporate and International Taxation, Corporate Finance, Estate Planning, Financial and Managerial Accounting, Forensic Accounting, Entrepreneurial Finance & Strategy, Valuations, Securities Regulation, and Strategic Management.  


Joe serves as an adviser to entrepreneurs, businesses, and not-for-profit organizations, providing seminars and consulting services related to risk management, internal controls, fraud detection and prevention, corporate governance, cost analysis, strategic management, organizational change, capital funding, and leadership training.  Joe has also conducted extensive research in these areas, resulting in numerous articles published in, among others, the Harvard Business Review, CPA Journal, China Business Review, and the International Journal of Management Cases. Joe has been honored with the North Carolina Board of Governors Award for Teaching Excellence and the Last Lecture Award for Inspirational Teaching.  In addition to teaching and consulting, Joe enjoys coaching little league and volunteering for several charities.


Martin Brossman


Martin Brossman is a leading authority on social media and online marketing. He is a business coach, consultant and a dynamic trainer known for his insight and humor. A member of the National Speakers Bureau, Martin is a popular speaker on social media topics and web related topics for business professionals.  He teaches at North Carolina community college Small Business Centers throughout the state since 2006. Currently, he teaches a Social Media Management Certificate program at NC State University TTS.  His published books include Social Media for Business, Linking Into Sales (professional use of LinkedIn) and How to use Hashtags. He has been self-employed since he left IBM in 1995 and has over 10 years experience with the business use of Social Media.


Jeffrey D. Penley, J.D.

A native of Burke County, North Carolina, Penley earned a bachelor’s degree in economics and political science and a law degree from the University of North Carolina at Chapel Hill.

He practiced insurance defense law for a large law firm in Charlotte before joining the faculty at Catawba Valley Community College (CVCC) in Hickory, North Carolina.


Penley teaches Business Law and Ethics and serves as a lecturer for CVCC’s Continuing Education Department. He has served in numerous leadership roles at the college, including Faculty Senate president, cooperative education faculty coordinator and Southern Association of Colleges re-accreditation team member. He has served as a course developer for the North Carolina Community College System “Virtual Learning Community,” as well as a presenter for CVCC’s Student Leadership Institute and a number of faculty and staff professional development lectures.  In 2007, Penley received the Catawba Valley Community College Excellence in Teaching (EIT) Award, and in 1995 and 2013, he was a finalist for the EIT Award.


Penley served as a faculty fellow for CVCC’s Students in Free Enterprise team from 1996 to 2013. During that time, he coached the team to five regional championships. Since 2012, Penley has served as an extemporaneous speaking and prepared speech coach for the CVCC SkillsUSA team, with his students winning seven state championships.


A member of the North Carolina State Bar, he serves as an adjunct faculty member for Gardner-Webb University’s Degree Completion Program and Masters of Business Administration Program.  He received the Gardner-Webb University Adjunct Faculty of the Year Award in 2002.  Penley and his wife Patricia live in Hickory.  His son Benjamin is in his first year of pharmacy school at UNC-Chapel Hill, and his daughter Katherine, a graduate of UNC-Chapel Hill, is an English teacher in Hillsborough.